Privacy at a glance
Local by design.
1. Who we are
LifeDates is provided by Fear Army LTD, trading as Insane Rabbit Labs ("we", "us" or "our"). Fear Army LTD is a company registered in England and Wales under company number 13087049, with its registered office at 11 Charlotte Place, London, United Kingdom, W1T 1SJ.
For personal information that we receive directly—for example, when you email support—we are the data controller. Contact us at support@insanerabbit.com.
2. What this policy covers
This policy covers the LifeDates iOS app, its widgets, reminders, share cards and other app features; this LifeDates website; App Store purchases and entitlements; and messages you send to our support channels (together, the "Service").
Apple and any other app, website or service you choose to use have their own privacy policies. Their handling of information is not controlled by this policy.
3. Information you add to LifeDates
Depending on the features you use, you may add names or nicknames, dates of birth, pet birth or adoption dates, photographs, relationship labels, notes, important dates, reminder preferences, milestone preferences, and theme, widget or share-card settings.
LifeDates uses this information on your device to calculate exact ages and days lived, estimate supported pet ages, show birthday and date countdowns, identify milestones, create widgets and share cards, and schedule reminders.
Local app data remains on your device until you edit or delete it, reset the app, or uninstall LifeDates. Depending on your Apple settings, it may also be included in an encrypted device backup, iCloud backup or device transfer controlled by Apple. Restoring a backup may restore that data.
If you enter information about another person, you are responsible for having a lawful reason and any permission needed to store or share it. Avoid adding sensitive notes that are not necessary.
4. Device permissions and Apple features
Contacts
If you choose to import birthdays, iOS presents the contact picker. Only contacts you select are processed for import. LifeDates saves the selected contact's name, full birthday and available thumbnail locally on your device. We do not upload your address book to a LifeDates server.
Photos and camera
If you choose a profile picture, the selected image is used locally for the profile and features you create. Sharing a card only occurs when you initiate the iOS share flow and choose a destination.
Notifications, widgets and calendars
With your permission, LifeDates schedules notifications locally through iOS. Widgets use locally available app data. If you choose to export a birthday or important date, LifeDates asks iOS for calendar access and writes the event you selected to your Apple Calendar. You can change permissions in iOS Settings and remove exported calendar events in Calendar.
LifeDates does not need precise location, microphone, facial-recognition or biometric-identification access for its core features.
5. Purchases and Premium
Apple processes LifeDates purchases, subscriptions, renewals, cancellations, refunds, billing details and payment information. We do not receive your full payment-card details.
LifeDates may receive limited transaction and entitlement information from Apple, such as product and transaction identifiers, purchase date, subscription status, renewal or expiry state and refund status. This is used to unlock Premium, restore purchases, prevent misuse and provide purchase support.
6. Support and correspondence
If you contact us, we may receive your name, email address, message, screenshots, app or device details you choose to provide and any other information in your correspondence. We use it to respond, troubleshoot, maintain appropriate business records, protect our rights and improve LifeDates.
Please do not include another person's birth date, private notes or other unnecessary personal information in a support message.
7. Website and technical information
The LifeDates website does not currently use advertising pixels or behavioural analytics and does not set its own advertising cookies. Our hosting and security provider may automatically receive ordinary request information such as IP address, browser type, operating system, requested page, referring page, timestamps and diagnostic or security events. This is used to deliver and protect the website.
The website uses externally hosted fonts. The font provider may receive technical request information, including your IP address, when those files load. Links to the App Store and other sites take you to services governed by their own policies.
We may receive limited crash and diagnostic information made available by Apple, such as app version, device model, iOS version, language or region, crash logs and performance data. The app contains no advertising SDK and no third-party behavioural analytics SDK.
8. How we use information
Where we receive or process personal information, we use it to:
- provide the features you request;
- calculate ages, countdowns and milestones locally;
- manage Premium entitlements and restore purchases;
- respond to support and privacy requests;
- maintain, secure, debug and improve the Service;
- prevent fraud, misuse and security incidents;
- keep business, tax and transaction records; and
- comply with law and enforce our rights.
We do not sell or rent personal information. We do not use saved profiles, birthdays, notes, relationships, reminders or pet information for targeted advertising, cross-app tracking or social profiling. We do not make solely automated decisions about you that have legal or similarly significant effects.
9. Legal bases
Where UK or European data protection law applies, our legal bases are:
- Contract: to provide LifeDates, Premium and support you request.
- Legitimate interests: to operate, secure, troubleshoot and improve the Service, prevent misuse and maintain appropriate records, where those interests are not overridden by your rights.
- Consent: where required for optional permissions or a particular use. You can withdraw permission through iOS Settings or by contacting us.
- Legal obligation: where we must keep or disclose information to comply with law.
You are not legally required to provide personal information to us. If you do not grant an optional device permission, only the feature that relies on it may be unavailable.
10. When information may be shared
We may share limited information with providers that help us distribute, host, secure, support or operate the Service, including Apple, website hosting and security providers, and email or support providers. They may process information only for their role and under their own obligations.
We may also disclose information where reasonably necessary to comply with law, court orders or valid legal process; protect users, the public, our rights or the Service; investigate fraud or security issues; or support a merger, financing, acquisition or sale of assets, subject to appropriate confidentiality and notice where required.
When you choose to share a LifeDates card, calendar event or other output, you direct where it goes. Review it before sharing because the recipient or destination service controls what happens next.
11. How long information is kept
- Local app data: until you edit or delete it, reset the app or uninstall it, subject to backups you control.
- Support correspondence: for as long as reasonably needed to answer, manage follow-up, improve support and establish or defend legal claims.
- Transactions and entitlements: for as long as needed to provide Premium, restore purchases, prevent fraud and meet accounting or legal requirements.
- Website security logs: according to the hosting or security provider's configured retention and only as long as reasonably necessary for delivery, reliability and security.
We may retain information for longer when law requires it or a dispute, investigation or security incident makes that reasonably necessary.
12. Your choices and privacy rights
You can edit or delete locally stored profiles inside LifeDates, manage notifications and other permissions in iOS Settings, remove exported events in Apple Calendar, and manage or cancel subscriptions through your Apple account.
Depending on where you live and the information we hold, you may have rights to request access, correction, deletion, restriction, portability, or to object to processing. Where processing relies on consent, you may withdraw it at any time without affecting earlier lawful processing.
We may ask for information needed to verify and respond securely to a request. Because most LifeDates content stays only on your device, we generally cannot access, recover or delete that local content for you.
If you are in the UK, you may complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or telephone 0303 123 1113. We would appreciate the opportunity to address your concern first.
13. Children
LifeDates is not directed to children under 13 and we do not knowingly collect personal information directly from children under 13. Parents or guardians should supervise younger users. If you believe a child has sent personal information to our support channels, contact us so we can investigate and take appropriate action.
14. Security
We use reasonable technical and organisational measures for information we handle. The app's local-first design limits transfer of personal dates, but no device, app, website, backup or transmission is completely secure. Keep your device passcode, Apple ID, backups and sharing choices secure.
15. International transfers
We are based in the United Kingdom. Some providers may process limited information in other countries. Where data protection law requires it, transfers are supported by an adequacy regulation, approved contractual safeguards or another lawful transfer mechanism. Contact us if you would like more information about applicable safeguards.
16. Changes to this policy
We may update this policy to reflect product, provider or legal changes. We will revise the date above and, where a change materially affects your rights or how we use information, provide additional notice where appropriate. Earlier versions may be requested by email.