Who publishes LifeDates?
LifeDates is created and published by Fear Army LTD, trading as Insane Rabbit Labs. Fear Army LTD is registered in England and Wales under company number 13087049. LifeDates is the product name used for the app and this website.
The LifeDates product team designs the app, writes the guides and maintains the calculators. We do not present the team as clinicians, veterinarians or legal advisers. Where a page reaches the edge of our expertise, it says so plainly and points readers towards an appropriate professional.
Our editorial standards
Every guide should answer the question in its title without making the reader search for it. We favour exact language, worked examples and visible limitations over vague claims. Sources are linked beside the information they support, with primary and specialist organisations preferred where they are available.
- Calendar results are generated from real dates rather than rough averages.
- Published examples are checked against the same rules used by the interactive tools.
- Article dates are updated when the method, source material or product instructions change.
- Estimates are labelled as estimates. We do not turn them into medical or official advice.
- Commercial links and app features are described in ordinary language, without disguising promotion as independent advice.
How calculations are checked
Exact ages, days lived and birthday countdowns use calendar arithmetic that accounts for different month lengths and leap years. Automated tests cover awkward cases such as 29 February birthdays, short months and future comparison dates. The full rules and representative test cases are recorded in our calculation methodology.
Results that compare one kind of age with another are different. A cat or dog age expressed in human years is a communication aid, not a biological measurement. Those pages show the formula, source material and limits so the reader can judge the estimate for themselves.
Pet information and veterinary boundaries
Our pet pages use material from veterinary schools, professional associations and established animal welfare organisations. The source list appears on each calculator. Unless a page explicitly states otherwise, it has not been reviewed by a veterinarian and must not be used to make decisions about diagnosis, diet, medication, vaccination or care.
Privacy by design
The public calculators run in your browser. Dates entered into them are not sent to LifeDates. Profiles saved in the iPhone app remain on the device and do not require a LifeDates account. Our privacy policy explains the limited anonymous website analytics we use and the information collected by support and affiliate services.
Corrections and questions
If you spot an incorrect result, a broken source or wording that is unclear, email support@insanerabbit.com. Please include the page address and enough detail for us to reproduce the problem. We will check the published page, its source material and the calculator tests before making a correction.
Company details and the terms governing the service are available in the LifeDates terms of use. General product questions are covered on the support page.